Wisenetix Podcast - Erica Franco: From Vet to Marketing | Ep. 33

wisenetix podcast Apr 18, 2024

In this episode of the Wisenetix Podcast, Erica Franco, Marketing Communication Manager at Corbion, shares her unique journey from veterinary science to spearheading marketing strategies in ag tech and biotech industries. With over 14 years of experience, Erica discusses her innovative approach to marketing in agriculture, including her involvement in remarkable global projects and her insights on female leadership in the workplace. Tune in on Spotify, Apple Podcasts, or your favorite podcast platform to gain valuable insights that can transform your marketing strategies.

What will you learn: 

  • Innovative Marketing Strategies
  • Technical Content Importance
  • Leadership and Gender Roles
  • Creativity in Problem-Solving
  • Brand Positioning Techniques

Meet the guest:

Erica Franco, with a background in veterinary medicine, transitioned to marketing and has 16 years of experience in global food, biotech, and agribusiness. She has excelled in strategy, business development, and brand management roles. Currently, she is the Marketing & Communications Manager at Corbion in Milan. Erica has also championed female leadership initiatives and has focused on leveraging innovation and design in marketing strategies to enhance brand value and market share.

Connect with our guest on Social Media: LinkedIn