The Beef Podcast Show - Dr. John Ritten: The Future of Sustainable Beef | Ep. 129

In this special episode of The Beef Podcast Show, celebrating Beef Month, Dr. John Ritten from Colorado State University explores the complexities of sustainability in beef production. He discusses balancing economic, environmental, and social factors, the role of consumers and policymakers, and how producers can adopt solutions while maintaining profitability. Learn why long-term data, regional adaptability, and holistic decision-making are essential for the future of the beef industry. Listen now on all major platforms!

What will you learn: 

• Defining sustainability
• Economic viability in beef
• Consumer-driven industry shifts
• Policy impacts on production

Meet the guest:

Dr. John Ritten is a Professor of Agricultural and Resource Economics at Colorado State University’s AgNext program. With a Ph.D. in Natural Resource Economics from Colorado State University, an MBA from New Mexico State University, and a B.S. in Marketing from Arizona State University, he specializes in sustainable livestock systems. His work focuses on balancing economic, environmental, and social outcomes in beef production.
Connect with our guest on Social Media: LinkedIn