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The Beef Podcast Show - Ashley Nicholls: Low-Stress People Handling | Ep. 139

the beef podcast show Jul 23, 2025

In this special episode of The Beef Podcast Show, focused on leadership in the beef industry, Ashley Nicholls, founder of REACH Agriculture Strategies, explores the concept of "low-stress people handling" and its impact on the beef cattle industry. He shares insights on improving workplace culture, increasing staff retention, and implementing better training programs for employees. By fostering better communication and employee satisfaction, these strategies create more efficient and sustainable operations. Listen now on all major platforms!

 

What will you learn: 

  • Low-stress people handling
  • Employee retention strategies
  • Workplace culture in ag
  • Training for cattle operations

 

Meet the guest:

Ashley Nicholls, founder of REACH Agriculture Strategies, is an advocate for the beef cattle industry and an expert in low-stress people handling. With a background in agricultural operations and team management, he specializes in improving workplace culture, increasing staff retention, and implementing efficient training programs. Based in Alberta, Canada, he helps operations of all sizes enhance their hiring and onboarding practices.


Connect with our guest on Social Media: LinkedIn