Wisenetix Podcast - Melissa Baer: Digital Trust in Agriculture | Ep. 84

In this episode of the Wisenetix Podcast, Melissa Baer, CEO of Backstory, talks about the growing influence of digital technology in agriculture. She explains how using data to increase transparency can build consumer trust, the hurdles farmers face when adopting digital tools, and the pressures of sustainability on supply chains. Melissa also shares how AI and ontological frameworks are reshaping the way agricultural data is managed. Listen now on all major platforms!

What will you learn: 

• Challenges in digitalizing agriculture
• Role of data in consumer trust
• AI in agricultural data management
• Sustainable farming and technology
• Future of supply chains

Meet the guest:

Melissa Baer holds a BMOS in Business Administration from Western University. She is a technologist, entrepreneur, and CEO of Backstory, specializing in value chain technology for agriculture and ethical brands. With expertise in agri-tech, blockchain, and sustainability, she focuses on improving transparency and efficiency in supply chains. Her work bridges the gap between producers and consumers by leveraging data and digital tools to build trust and drive business success.
Connect with our guest on Social Media: LinkedIn