Wisenetix Podcast - Andrew Armstrong: Customer Led R&D | Ep. 90

In this episode of the Wisenetix Podcast, Andrew Armstrong, Sales and Marketing Director at Pathway Intermediates, shares lessons from 30 years in global agri sales and feed additives. He explains how timeless fundamentals meet modern data, why long-term partnerships beat transactions, and how to position science-driven innovation across regions. Hear practical takes on relevance, trust, and sustainability that actually work. Listen now on all major platforms!

What you’ll learn: 

• Timeless sales fundamentals
• Positioning scientific innovation
• Building partner trust
• Navigating regional cultures
• Sustainability beyond marketing

Meet the guest:

Andrew Armstrong is Sales and Marketing Director at Pathway Intermediates with 25+ years in animal nutrition, health, and feed additives across the UK, Europe, and global markets. His work centers on strategic partnerships, market expansion, and translating R&D into relevant value for customers. 

Hear Andrew’s insights on digital marketing, brand authority, and business growth in agriculture on the Wisenetix Podcast with Andrew Armstrong. Listen on all major platforms.
Connect with our guest on Social Media: LinkedIn

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