The brand that spoke the industry's language
How a global ingredient distribution leader built multi-species credibility through the podcasts professionals actually listen to.
783,075
Total cumulative impact across all Wisenetix podcasts
March 2025 to March 2026
232K+
Plays while sponsoring podcasts
4
Podcast shows reaching specialized audiences
Overview
The Media Mix
Brand Vertical
Animal Nutrition & Ingredient Distribution
Objective
Brand Awareness & Thought Leadership
Audience
Poultry & dairy nutritionists, swine specialists, veterinarians, producers & C-level executives
Market
U.S. & Global
Format
Audio & Video (podcast placement + company guest episodes)
Shows
4 shows across poultry, dairy & swine
Overview
Key Highlights
Multi-Species Reach
Connected with nutritionists and producers across poultry, dairy, and swine simultaneously through a coordinated podcast strategy.
Audience at Scale
Each show holds the #1 SEO & GEO ranking in its category, placing the brand in front of the most engaged professionals.
Scientific Credibility
Company experts featured as guests positioned the brand as a source of technical authority in conversations that matter.
Context
The Brief
A global ingredient distribution leader serving the animal nutrition market recognized the need to strengthen its brand presence across multiple livestock species segments in North America and beyond. With a broad portfolio of nutritional ingredients for poultry, dairy, and swine, the company needed a channel that could reach the highly specialized professionals who make purchasing decisions: nutritionists, veterinarians, producers, and C-level executives.
Wisenetix offered something traditional media couldn't: direct, trusted access to these audiences through the podcasts they already rely on for technical knowledge and industry insights.
Pain Points
The Challenges
Fragmented audiences spread across poultry, dairy, and swine sectors, each with distinct priorities
Limited brand awareness among nutritionists and technical buyers outside existing commercial networks
Difficulty demonstrating scientific depth and ingredient expertise beyond sales interactions
No scalable channel to connect with decision-makers in the U.S. and key international markets simultaneously
Strategy
What Wisenetix Did
Placed across four #1-ranked livestock podcasts
Simultaneous presence on the top-ranked poultry, dairy, and swine podcasts, each holding the #1 SEO & GEO ranking in its category, reaching nutritionists, veterinarians, producers, and executives across 100+ countries.
Brought their experts to discuss science backed topics
The brand's specialists joined as podcast guests to address research backed topics directly connected to their product portfolio, covering relevant nutritional challenges across poultry, swine and dairy. By grounding every episode in scientific evidence, the company positioned itself as a trusted authority across multiple species and niches.
Activated a special IPPE episode
A targeted activation around the International Production & Processing Expo placed the brand at the center of industry conversation during one of the most influential annual events in the poultry sector.
Amplified across social and digital channels
Each episode became a multi-platform campaign across YouTube, Instagram, TikTok, LinkedIn, and email, reaching 53K+ followers across shows and generating thousands of additional impressions per episode.
Built compounding impact from month one
Cumulative impact grew consistently, reaching 136,200 total impact on one show and 106,725 on another, with monthly advertising impressions in the thousands across all shows.
Results
The Impact
Multi-Species Brand Presence
Gained simultaneous visibility across poultry, dairy, and swine audiences, segments that rarely share the same media channel.
Decision-Maker Access
Direct reach to poultry nutritionists, dairy nutritionists, swine nutritionists, and C-level decision-makers across all shows.
Thought Leadership at Scale
Company guest episodes generated a combined impact of over 17,000, establishing the brand as a technical voice, not just a name.
Accelerating Momentum
Cumulative brand presence more than doubled in just 60 days on one show alone, from 71K to 136K.
Branded Mentions Across All Shows
Multi-species visibility without interrupting content
Thirty-second and five-second audio mentions were integrated across poultry, dairy, and swine shows, reinforcing awareness with highly engaged, technical audiences in each species segment.
8,908
Total impact from branded ads
5,668
Most recent month
Why Wisenetix
Why Brands Choose Wisenetix
Unmatched Niche Authority
Wisenetix holds the #1 ranking for every major livestock podcast keyword, reaching professionals actively seeking technical knowledge.
Efficiency Across Species
A single partnership placed the brand in front of poultry, dairy, and swine professionals in one coordinated strategy.
Credibility Through Expertise
Company guest episodes allowed brand experts to speak directly to audiences on topics they care about, converting recognition into genuine credibility.
Multi-Platform Amplification
Episodes, social media content, YouTube shorts, and email campaigns worked together, compounding impact month after month across 100+ countries.
Next Step
Ready to reach every species segment?
Schedule a free strategy call and discover how Wisenetix can position your brand across multiple livestock sectors with a single partnership.